As the owner of a small business, it can be difficult to compete with the big lions. Brands such as Amazon, Adidas and Apple have millions of dollars to spend in marketing budgets and this can be overwhelming when compared to your own (much smaller) marketing budget.
So what’s the best way to compete with the big giants? The answer is simple: by appealing to millennials. Millennials are individuals who were born in the 1980s and 1990s. They make up a huge portion of the adult population and have masses of money in buying power.
This generation has also been given a unique insight into the world of business. They have learnt not to trust huge conglomerates and instead prefer to turn to small and medium sized businesses when making purchases. This is largely due to the staggering increase in student loan fees as well as a continually struggling job market.
Local businesses would be making a huge mistake by not tapping into this millennial mentality and making an effort to appeal to these generations.
But how can you appeal to millennials successfully? Read on to find out!
Be Fully Responsive
We’ve mentioned this time and time again on the 8 Ways Media blog and that’s because we cannot emphasise enough the importance of being fully responsive. Being fully responsive means having a mobile-friendly website that’s easy to access and loads very quickly. Millennials spend countless hours glued to their mobile phones and they don’t have time for slow-loading websites. In an era where information is readily available at our fingertips within seconds, websites are expected to perform perfectly with easy navigation and easily accessible information – all while being artistic in their design.
Track your Online Reviews
Online reviews are indispensable to the success of your business, particularly if you wish to attract millennials. Millennials look to online reviews before making a purchase from a business. The opinions of others play a huge influence over a millennial shopper’s buying decisions, so it’s important that you encourage your customers to leave reviews on various websites and social media platforms. If you find any negative reviews, find ways to rectify them. Reply to all negative comments and go out of your way to repair the situation so that the negative reviewer can remove the comment or update it.
Use Social Media
Millions of millennials use social media to learn about the latest news and events, so take advantage of some of the many popular social media platforms (such as Facebook, Instagram and Twitter) to spread the word about your business. Also, be sure to engage with your followers to increase your following further and cement their loyalty to your brand.
Are you ready to take the next steps towards attracting your ideal target market? Contact 8 Ways Media to find out how we can help you with a stellar marketing strategy that will take your business to new heights.
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